Responsible technology, trustworthy information and accountable partnership

Responsible AI & ethics

Technology should expand human agency—not replace it.

WHSF applies AI in education, careers, agriculture, information and community services. This framework sets the standard for safety, dignity, accessibility and accountable human oversight.

Six principles

Our responsible AI standard.

These principles apply to WHSF-designed tools, programme activities, partners and vendors.

Human agency

People stay in control

AI supports judgement and learning; it does not remove meaningful human choice or accountability.

Fairness

Design against exclusion

Test for unequal performance and barriers affecting girls, women, people with disabilities and underserved communities.

Privacy

Use the minimum data

Collect only what is necessary, explain the purpose and protect sensitive information throughout its lifecycle.

Safety

Protect children and communities

Apply safeguarding, security review, content boundaries and escalation routes before deployment.

Transparency

Say when AI is involved

People should know when content, recommendations or services are AI-assisted and understand important limitations.

Accountability

Monitor and correct harm

Assign owners, record decisions, review performance and provide a practical reporting and remedy process.

Ethical lifecycle

Five checks from idea to retirement.

1. PurposeDefine the problem, people affected and why AI is appropriate.
2. AssessReview privacy, safeguarding, bias, security and accessibility risks.
3. TestUse representative scenarios and document limitations before launch.
4. MonitorTrack errors, feedback, unequal outcomes and emerging risks.
5. Improve or stopCorrect problems, provide remedy and retire systems that cannot be made safe.

Never acceptable

Red lines.

  • Hidden manipulation or deceptive AI identity
  • Automated decisions that deny essential support without human review
  • Uploading confidential participant data into unapproved tools
  • Biometric surveillance or profiling without a lawful, necessary and proportionate basis
  • Publishing AI-generated claims as verified evidence

Report a concern

Question an AI-assisted service.

Anyone may report an error, accessibility barrier, privacy concern, suspected bias or safeguarding issue. Include the service used, what happened and the outcome you need.

Contact WHSF

This public framework should be reviewed alongside WHSF’s privacy and safeguarding policies and updated as programmes and regulations evolve.